(SEPTEMBER 2018)

For Deborah Lyons’ show debut, In+Addition hosted press, influencers and VIPs aboard the Eurostar from London to Paris, two runway shows took place whilst the train was in motion. Working alongside Olympus PEN, talent such as Zara Martin, Tigerlily Taylor and Perri Shakes-Drayton were dressed in the latest collection from the luxury ready-to-wear brand.

In+Addition oversaw production by Boum to design a Wes Anderson-inspired carriage. The journey was complete with a live music performance and an immersive champagne afternoon tea served by bell boys. All guests including i-D, Hunger and NOW Fashion were welcomed at St. Pancras Hotel pre-travel to enjoy the Deborah Lyons lounge.