(MAY 2018)

After 12 years on the King’s Road, London’s foremost concept store, The Shop at Bluebird relaunched in the heart of Covent Garden. In+Addition designed the marketing and communications launch strategy alongside managing the store's 600 person launch party.

In+Addition secured top-tier press and VIPs to attend the launch of the store, dressing all VIP guests in looks from the store's current collections.

Additionally, In+Addition managed all media relations surrounding the opening, from securing the exclusive unveiling of the store with British Vogue to a three-page cover story with Claire Miles, Buying Director at The Shop at Bluebird, within trade title, Drapers. In total, over 100 media features have published on the Covent Garden store since it opened less than six months ago.