(SEPTEMBER 2018)

During London Fashion Week, In+Addition managed the ‘The Fashion Pharmacy’ - a lounge for press, influencers and VIPs to relax and recharge between the shows. In+Addition partnered with Get a Drip to administer in-store booster shots and IV drips, offered charging points for mobile phones and laptops, and provided healthy lunch bags for editors on-the-go.

Over the course of the weekend, ‘The Fashion Pharmacy’ attracted over 400 journalists and stylists, including those from Vogue, Harper’s Bazaar, Marie Claire and Elle. In+Addition also invited a selection of influencers for dressing appointments across London Fashion Week, generating shoppable social media content for The Shop at Bluebird. By offering this service, In+Addition saw coverage from Jessie Bush, Candice Lake, Martha Ward, and founders of Wardrobe Icons amongst others.

Overall, the pop-up garnered 96,062,575 million impressions online within a 7 days.